THE MOMENT

Part II

Why now? Why this urgency?

Installation view | Pierre Huyghe | In Imaginal | 2025 | Courtesy of the artist

Because we stand at a threshold. Technology has given us the tools to reimagine everything—blockchain ensures transparency, digital media preserves essence, global networks connect anyone to anywhere. But we have used these tools primarily for speculation, for financialization, for converting culture into commodity.

Having the means to liberate art, we have instead created new cages.

NFTs promised democratization. They delivered speculation bubbles and destruction. Digital galleries promised access. They delivered sterile screens and algorithmic feeds. Virtual reality promised immersion. It delivered isolation and headaches.

Meanwhile, the physical world of art became even more exclusive. Prices soared beyond reason. Galleries consolidated into mega-corporations. Museums became tourist attractions. Collectors became asset managers. The entire ecosystem optimized for wealth preservation, not cultural vitality.

Something fundamental has been lost.

We have forgotten that art is not an investment vehicle. It is not a status symbol. It is not decoration for luxury apartments or lobbies of banks.

Art is a technology of perception. Art is a method of seeing differently. Art is an instrument for expanding consciousness.

And like any instrument, it must be played. It must be activated. It must be used.

But the current system treats art as a relic to be preserved under glass, not an instrument to be played in the wild.

This must change. And it can change. Right now.

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